diff --git a/homeassistant/components/bthome/binary_sensor.py b/homeassistant/components/bthome/binary_sensor.py
index 97ed85c1204..0fd1b88f0fc 100644
--- a/homeassistant/components/bthome/binary_sensor.py
+++ b/homeassistant/components/bthome/binary_sensor.py
@@ -63,6 +63,7 @@ BINARY_SENSOR_DESCRIPTIONS = {
     ),
     BTHomeBinarySensorDeviceClass.GENERIC: BinarySensorEntityDescription(
         key=BTHomeBinarySensorDeviceClass.GENERIC,
+        translation_key="generic",
     ),
     BTHomeBinarySensorDeviceClass.LIGHT: BinarySensorEntityDescription(
         key=BTHomeBinarySensorDeviceClass.LIGHT,
@@ -159,10 +160,7 @@ def sensor_update_to_bluetooth_data_update(
             device_key_to_bluetooth_entity_key(device_key): sensor_values.native_value
             for device_key, sensor_values in sensor_update.binary_entity_values.items()
         },
-        entity_names={
-            device_key_to_bluetooth_entity_key(device_key): sensor_values.name
-            for device_key, sensor_values in sensor_update.binary_entity_values.items()
-        },
+        entity_names={},
     )
 
 
diff --git a/homeassistant/components/bthome/strings.json b/homeassistant/components/bthome/strings.json
index eab8888deed..94d22fb9d6b 100644
--- a/homeassistant/components/bthome/strings.json
+++ b/homeassistant/components/bthome/strings.json
@@ -47,6 +47,11 @@
     }
   },
   "entity": {
+    "binary_sensor": {
+      "generic": {
+        "name": "Generic"
+      }
+    },
     "event": {
       "button": {
         "state_attributes": {