diff --git a/homeassistant/components/lametric/services.py b/homeassistant/components/lametric/services.py
index 2d9cd8f222d..a3cd2b9aa7e 100644
--- a/homeassistant/components/lametric/services.py
+++ b/homeassistant/components/lametric/services.py
@@ -108,6 +108,7 @@ def async_setup_services(hass: HomeAssistant) -> None:
         SERVICE_MESSAGE,
         _async_service_message,
         schema=SERVICE_MESSAGE_SCHEMA,
+        description_placeholders={"icons_url": "https://developer.lametric.com/icons"},
     )
 
 
diff --git a/homeassistant/components/lametric/strings.json b/homeassistant/components/lametric/strings.json
index 2665e2f0b40..7d34c2122ef 100644
--- a/homeassistant/components/lametric/strings.json
+++ b/homeassistant/components/lametric/strings.json
@@ -211,7 +211,7 @@
           "name": "[%key:common::config_flow::data::device%]"
         },
         "icon": {
-          "description": "The ID number of the icon or animation to display. List of all icons and their IDs can be found at: https://developer.lametric.com/icons.",
+          "description": "The ID number of the icon or animation to display. List of all icons and their IDs can be found at: {icons_url}.",
           "name": "Icon ID"
         },
         "icon_type": {